The gallagher.eu website, launched at the end of 2014, was nominated for the Magento Imagine Awards. On 12 April at an exciting ceremony in Las Vegas, the website was crowned as the best website in the B2B User Experience category.
The winners were chosen by Magento's consultants. The Gallagher website received very positive feedback from the jury. The jury was particularly enthusiastic about client friendliness, dynamic content, the innovative interface and interactive options for the end user. With this website Gallagher is closer than ever to its end user, whilst continuing to use the dealers as its distribution channel.
Sytie Dijkstra said about the award “An unbelievable fillip that Magento in Las Vegas praised us for this online strategy that is fully focused on our end user. Together with our dealers we create a complete customer journey that serves our online clients equally successfully. We see this award as a clear endorsement of the route we have chosen. It has given us extra impetus to raise this strategy to even greater heights together with our partner MediaCT and our dealers.”
The Gallagher.eu website provides the end user with information about products, but they can also obtain advice about positioning fences or their maintenance. The configurator is the most innovative and of the greatest added value to the end user. It enables the end user to use Google maps to mark out his/her own pasture and to receive online customised advice about a complete electric fence.